F&B | RETAIL

💼 Brands: New York Fries Middle East, Jungle Juice, Colors Café, Optic4Less

👩‍🚀Role: Marketing Executive 📅Dates: April 2023 – July 2024 📍 Location: Dubai, UAE

🧭 Role Overview

As the sole marketing strategist and content creator, I executed full-stack marketing campaigns from ideation to performance analysis. Managed content for 4 brands, oversaw digital presence, influencer collaborations, paid media, CRM, and community engagement—bridging creative storytelling with data-driven decisions.

🌟 Strategy, Planning & Content Leadership

🧠 Strategy & Content Leadership

👣STRATEGIC BRAND AND MANAGEMENT

📲 Social Media Management

Managed multi-platform posting calendar (Instagram, TikTok, Facebook, and LinkedIn)

🍟CONTENT GENERATION for New York Fries' Insta/TikTok

ALAWAEL COVERS NOTION.gif

👉 See full project on Behance

🥘CONTENT GENERATION for COLORS CAFE Restaurant

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👉 See full project on Behance

Responded to comments, DMs, Google Reviews, and escalated customer service issues.

🍟CUSTOMER REVIEWS on Google Reviews - NYF

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👉 See full project on Behance

🥘PHOTO-SHOOTING & retouching of Colors Cafe staff

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👉 See full project on Behance

Created and scheduled content tailored to each brand’s identity.

🥘PHOTO-SHOOTING & retouching of Colors Cafe staff

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👉 See full project on Behance

📈 Reporting & Optimization

📈 CAMPAIGN STRATEGY AND ANALYTICS

🥘CREATION of a PAID CAMPAIGN on META AD

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👉 See full project on Behance

INFLUENCER & UGC CAMPAIGN COORDINATION Executed a micro-influencer strategy by identifying and collaborating with influencers, significantly boosting engagement and brand reach.

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👉 See full project on Behance

🤝 CRM, Business Growth & Franchise Support

🍟DESIGN and COPYWRITING for Franchise ADS for New York Fries

Linkedin ADS Franchise.jpg

👉 See full project on Behance

🎤 Cross-Functional Collaboration

🍟New York Fries Voucher Redesign

Maintained brand reputation and customer satisfaction with follow-ups, including discount vouchers.

ALAWAEL COVERS NOTION.gif

👉 See full project on Behance

🥘PHOTO & Copy for carousel - Colors Cafe

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👉 See full project on Behance

👓GIVEAWAY for Optic4Less

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👉 See full project on Behance

🥘MOTION GRAPHICS - Colors Cafe

COLORS CAFE MOTION G.gif

👉 See full project on Behance

🍟MOTION GRAPHICS - NYF

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👉 See full project on Behance

🥘Copywriting, STATIC POST DESIGN for Colors Cafe's Instagram

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👉 See full project on Behance

🍟ORGANIC STATIC POST DESIGN, & COPY - NYF

Chikn Duo static post.jpg

👉 See full project on Behance

🍟CAROUSEL - NYF

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👉 See full project on Behance

🎨 Branding & Design

Created 360° branding assets. Maintained cohesive visual language across franchises and touchpoints. Localized global brand assets for the Middle East market.

🖨️PRINT MARKETING DESIGN for NICE OPTIC / OPTIC4LESS

👉 See full project on Behance

🍟DIGITAL MENU for New York Fries branches in the Middle East

👉 See full project on Behance

🍟New York Fries PRINTED Design

New York Fries Menu printed Design.jpg

👉 See full project on Behance

🎓 Tools & Platforms Used

Project Management: Trello, Notion

🎨Design & Layout: Adobe Photoshop, Illustrator, InDesign, Canva Pro

📱Video Editing: Premiere Pro, After Effects, CapCut, Audition

📚 AI tools: ChatGPT, Eleven Labs.

📊Analytics: Metricool, Google Analytics, Not Just Analytics, META.

🔗 Click here → 🎨View full creative portfolio for Alawael

👋 Ready to bring this creative impact to your brand? Let's connect.

💼 LinkedIn | ☎️ (+971) 50 176 24 47 | 📩 [email protected] | 📎 https://pamimaker.notion.site/Pamela-Martinez-234d39ea912a808485b0fc9279aa16f1

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